NeoVeda - Redefining Beauty Industry Standards

NeoVeda (neoVeda) is an Indian born business with a focus on bringing a modern edge to Ayurveda. Monisha, the founder and owner says of it "The ultimate guide to living the good life is having holistic health, and an appreciation of everything nature provides." Acknowledged as one of the most ancient medical traditions with a rock-solid philosophical and experiential foundation, Ayurveda teaches us to appreciate the beautiful bounty that the earth has given us.


As an increasing number of people worldwide are becoming enlightened regarding the importance of living in harmony with nature, the ayurvedic cosmeceuticals sector has been experiencing a significant uptick in the demand over the past few years. Ayurveda is a holistic phenomenon formulated with healing qualities that not only help one achieve an attractive external appearance, but also addresses the beauty, longevity and health from the inside. Safe and highly compatible with our body, the natural elements in Ayurveda counterbalance the imperfections in our body by mimicking the actions of, say, the glands in our skin, to bestow us with a healthy, hydrated, toned and ageless skin and rejuvenated mind.


Craft House, a luxury fashion & lifestyle store that presents India’s unique & mystical essence through exclusively designed & developed crafts, truly imbibes these best qualities of Ayurveda with its sub-brand neoVeda. With a stark focus on enhancing the well-being and complete beauty inside and out, neoVeda facilitates one to discover unique beauty secrets from Ayurveda in a contemporary, exotic, and conventional manner. This premium brand empowers one to experience holistic beauty and wellness with pure, natural ingredients & essential oils to nourish and reinvigorate body & mind. With neoVeda, one gets away from chemical beauty products, unleashing age-old Ayurveda secrets in the comfort of their home, and gets the glow that only Earth’s ingredients can deliver. Likewise, for those seeking harmony of the body, mind and soul, neoVeda 'Home Spa' collection lets people synergize the senses with nature.


Beautifying Mother Earth & Us


It was the passion of Monisha Gupta (Founder) for India, its mystique, spirituality and exotic craft which found an expression when she set up the first Craft House store back in 2000 at The Metropolitan Hotel & Spa in Delhi. The store has an exclusive range of Indian handicrafts, pashminas, jewellery, Ayurvedic spa products and the most unusual and unique Indian tea selections. Monisha’s quest for making Ayurveda more accessible and palatable to consumers propelled her to develop neoVeda.


“We are dedicated to redefining beauty industry standards for products, which are not only good for us, but also good for our planet. Our collection is designed to enhance and optimize the total ‘mind-body experience’ and provides a luminous glow that only Earth’s ingredients can deliver. neoVeda focuses on ultimate potency, absolute freshness and complete purity!” remarks Monisha.


“We are dedicated to redefining beauty industry standards for products, which are not only good for us but also good for our planet. Our collection is designed to enhance and optimize the total ‘mind-body experience’ and provides a luminous glow that only Earth’s ingredients can deliver. neoVeda focuses on ultimate potency, absolute freshness and complete purity!” - Monisha Gupta

neoVeda’s range of exclusive products are developed and tested by experts in automated labs using the best of equipment and technological innovations; that means no testing on animals too. The brand adheres to all the rules/regulatory compliances and obtain proper certification before putting any product on shelf. Products comply to EU regulations and are PETA-certified for being cruelty-free & vegan*. Designed to balance three Bio Energies known as Vatta, Pitta and Kapha in Ayurveda, neoVeda’s products don’t contain any parabens, and harmful chemicals like sulphate, silicone, mineral oil, Triethanolamine and Phenoxyethanol.

“neoVeda skin care products are with up to 100 percent ingredients of natural origin. Even our shampoo is without sulpahtes,” proclaims Monisha (you can see this percentage amount in the 'disclaimer' section of each product listed in our online store).


With neoVeda, one can indulge in century-old Ayurveda knowledge with a balanced collection of Face Care, Body Care, Hair Care and Essential Oils. Carefully formulated with powerful ingredients ranging from Kumkumadi, Amla, Bhringraj, Brahmi, Jatamansi, Mulethi, Saffron, Goat Milk, Gotu Kola, Ashwagandha, Chamomile to Sandalwood Oil, Mogra, Patchouli Oil and many more, neoVeda works its magical beauty secret on people while they relax and feel rejuvenated at their homes.


Result-Driven Innovations


Natural products are tactile by nature with multiple customer concerns from dry skin to anti-ageing, hair loss, acne & more, which needs more personal addressing. Tapping into consumer desire for products that can be tailored to suit individual needs is a crucial area. However, with its results-driven researchers, Craft House keeps innovating to bring the best possible natural products to service the needs of customers.


The company continuously invests in product development, packaging, labelling, quality, innovative technological billing systems and web-based internet solutions. Intensely researching to find clues from mother Earth via neoVeda, the company is currently working to introduce products with Amaranth, Chironji, and Onion! “We keep doing cutting-edge research in Ayurveda to make it compliant with modern practices, and keep trying to bring unique products that heal & restore, relax & invigorate mind, body and spirit." says Monisha.


“We keep doing cutting-edge research in Ayurveda to make it compliant with modern practices, and keep trying to bring unique products that heal & restore, relax & invigorate mind, body and spirit." - Monisha Gupta.

neoVeda aims to keep developing quality products inspired from the nature, all the while nurturing the environment to create sustainability and overall prosperity.


Key Management:

Monisha Gupta, Founder

The MBA degree she earned from the University of Missouri Columbia (US) coupled with first hand interaction with customers worldwide has created a niche for Craft House and neoVeda. It is her passion; ability to understand the customer; their product preference; buying patterns; prowess in synergizing unique products and prices that has led to the growing popularity of Craft House.


Craft House is located within the comfort of the five-star ambience of The Metropolitan Hotel & Spa, Delhi and as Delhi Bazaar Craft House in state-of-the-art integrated International Departure, Terminal 3 at Indira Gandhi International Airport, New Delhi.


Awards & Recognition:

• Best Beauty Product Brand - World Luxury Spa Awards

• Best Travel Retail Store - India Travel Awards

• Best Luxury Lifestyle Store - Brand Excellence Awards

• Golden Medal for Quality and Service Award - Worldwide Marketing Organization

• Business Management Award - Global Business Corporation

• The Bizz Award for Excellence - World Confederation of Businesses, USA

• Certificate of Excellence Award - Tripadvisor


neoVeda in Spotlight:

• Designed to enhance & optimize the total ‘mind-body experience’ and provides a luminous glow that only Earth’s ingredients can deliver.

• PETA-certified for being cruelty-free & vegan*, devoid of any parabens and harmful chemicals like sulphate, silicone, mineral oil, Trethanolamine & Phenoxyethanol.

• Up to 100 percent ingredients of neoVeda are of natural origin (see individual products for details as mentioned above)

• Structures and strategizes employee satisfaction by ensuring their growth in all aspects.

• Doing cutting-edge research in Ayurveda to make it compliant with modern practices, and keeps trying to bring unique products that heal & restore, relax & invigorate mind, body and spirit.

• Besides empowering women by offering employment in administration & operation, the company also encourages and supports women entrepreneurs & artisans in rural India, including some from impoverished backgrounds, to be a part of its supply chain.


It is with pride that we now introduce neoVeda to the Australian and New Zealand market as proud partners of the brand, and aim to grow not only our relationship with our local clientele as Ayurveda continues to surge in popularity, but maintain a strong bond with its founder, Monisha and her wonderful team. We also love to connect with our customers on a personal level, so if you have any questions, concerns or are just searching for a product we don't offer yet; please feel free to get in touch at namaste@neoveda.com.au


Until our next blog,

Namaste

Follow us on Instagram @NeoVeda.com.au




*Please note, all products aside from the following are certified vegan:

1. Body Care (Almond, Kumkumadi & Kokum Lotion)

2. Body Moisturizer (Honey, Almond & Aloe vera Lotion)

3. Radiance Kumkumadi Cream

4. Radiance Kumkumadi Oil

5. Radiance Kumkumadi Scrub